I guess that's what the Smuckers brothers must have been thinking when they bought Folgers Coffee from P&G last year. And it looks like it paid off nicely. Marketwatch has a fun read on the company.
http://www.marketwatch.com/story/tim-and-richard-smucker-preserve-an-ame...
Mergers often fail to reward investors as promised. Under the brothers, however, J.M. Smucker delivered this year with Folgers, investors and analysts say. Folgers sales have grown by a percentage in the "high single digits" and topped most expectations. Growth kicked in last spring, when Folgers sales surged after a flat, and at times declining, year. In the past two quarters, Folgers volumes have risen by 9% and 5%, respectively.
These are the types of articles you think would be all over financial news sites. We are instead forced most of the time (and rightfully so) to be FED watchers. We have to pay attention to programs like TARP, cash for _____, how much new money is going into the system, and which crooks are getting bailouts. And thus, those have been the most common stories, instead of REAL business.
The central banking system is not free market, that's why you have to look so closely at the decisions they make. Rewarding paper shufflers in NY is a distraction against those who actually make stuff.
